Rosso is a leading brand in men’s clothing and underwear, renowned for its commitment to quality and innovation. Dominating the men’s underwear market for over 40 years, Rosso’s journey began in 1979 with Mr. Kampol Chatthamrak,
who launched “Apple Underwear,” known for its vibrant striped elastic bands. This iconic product became a staple for Thai men, achieving massive sales and solidifying a strong market presence.
Building on this success,
Mr. Kampol created Rosso, named after the Italian word for ‘red,’ his favorite color. Rosso became known for its innovative designs, like the first use of printed elastic bands on underwear. Leveraging expertise in fibers and textiles, Rosso expanded its product range to include tank tops, undershirts, children’s clothing, and casual wear for both men and women.
Rosso embodies comfort and practicality, defined by a commitment to quality, innovation, and customer satisfaction. We create products offering unparalleled style for everyday needs. Our minimalistic design and premium materials ensure each Rosso product is functional and fashionable.
product
Rosso’s collections blend style and comfort, from classic underwear to contemporary outerwear for various lifestyles. The Rosso Classic Collection is celebrated for its timeless design and superior comfort. Our seasonal collections introduce innovative fabrics and cutting-edge designs, keeping us at the forefront of fashion trends.
Our integrated strategy ensures Rosso products are easily accessible both online and offline.
channels of distribution
Offline
Rosso’s offline strategy enhances product accessibility through
Retail Stores : Located in prime locations like Central, The Mall, Terminal 21, and Fashion Island.
Hypermarkets : Partnerships with Lotus’s, Big C, and Watson boost visibility and customer base.
Pop-Up Shops : Engage new markets and gather feedback.
Trade Shows and Exhibitions : Expand market reach and connect with B2B clients and consumers.
channels of distribution
E-commerce
Rosso’s online strategy broadens our customer base through
Social Media : Engage customers on Instagram, TikTok, and Facebook
Marketplaces : Enhanced visibility on Shopee and Lazada.
Messaging Platforms : Personalized service via LINE.
Dedicated TV Channel : Live demonstrations and product showcases.
Our integrated strategy ensures Rosso products are easily accessible both online and offline.
online store
